Introduction to Fairlife and Public Trust Fairlife is a well-known dairy brand recognized for its ultra-filtered milk products and strong marketing focused on quality and animal care. Backed by The Coca‑Cola Company, the brand quickly gained popularity among consumers looking for high-protein and lactose-free dairy options. However, public trust was challenged when allegations related to animal abuse and transparency surfaced, raising concerns about ethical sourcing and corporate responsibility. Fairlife Abuse Allegations The controversy began when animal welfare investigations revealed disturbing footage from a dairy farm supplying milk to Fairlife. The investigation, reportedly conducted by members connected with Animal Recovery Mission, showed instances of animal mistreatment, including improper handling of calves and poor living conditions. The footage spread rapidly across social media, causing widespread public outrage. Consumers who had supported the brand due to its...